If your business isn’t performing as desired, or you just aren’t reaching your target sales, then you need to think about landing pages. These underappreciated site elements can often be a prime component of your sales growth – but many businesses treat them like an afterthought.
For example, Marketing Sherpa’s Landing Page Handbook indicated that just around half of the landing pages are mobile-optimized, and only around 30% of businesses use A/B testing in order to improve their conversion rates. This demonstrates that landing pages properly optimised for SEO is uncommon.
Basically, landing pages function as an entry point for those coming from outside a website. They can visit directly from search engine results, mobile apps, email marketing or AdWord. In all cases, the aim of the page is to persuade visitors to convert.
This isn’t the same thing as a fully-featured home page. Landing pages are focused on specific funnels and target those who come to the site via particular sources (Like from Adword, Email, Youtube and other Search Engines). They aren’t designed to distract users or offer multiple options. They intend to channel users towards a specific outcome.
So, what should we keep in mind before making a landing page?
However there is one rule for the landing page, the headers on an SEO-optimised landing page should include information about the offer involved (CTA), explaining very clearly why users should click through to the next stage of the business funnel.
The content on your landing page must be to the point, highlighting your unique value proposition but, of course, not empty of content. You can use videos if necessary but attractive graphics and photos tend to work better.
Don’t create a “loud” landing page that contains so many blinking, flashing, twirling. Just use it to enhance the elements that matter: the text and the conversion button or text field.
Remember These Points To Help You Understand Your Campaign Goals And Increase Your Conversion Rates.
It’s important to get Lead-generation landing pages right, as this is a valuable asset to your business. More than a tool to attract & convert visitors, landing pages provide valuable insight on who your potential customers are as well how you can reach them. They provide opportunities to expand your business to other services, and last but not least an easy and cost-efficient way to test if your product or service has a good market-fit.
However, if you are unsure of how to create and use landing pages, don’t worry.
We are here for you; we understand the type and quantity of landing pages to use depending on your needs. We understand your business requirements and how we can improve your numbers with content that optimises both SEO and conversions.
Get in touch with the Visual Legion team, and we’ll come up with a comprehensive landing pages strategy which will allow you to show off your products or services and get more sales from online channels.